Biting the blogging bullet
Hello? Blog readers, are you out there? Welcome to my very first blog. I?m glad you made it. I didn?t know who would show up (other than my fellow KGBers, my mom and BFF, of course). Like many other...
View ArticleThe socially challenged using social media
?Blog, blog, blog.? That?s all we hear nowadays. It might as well be ?blah, blah, blah.? ?We need to blog this. We need to blog that. Matt needs to write a blog.” Now we?re in trouble. One of the...
View ArticleBrand ambassadors in the blogosophere
When my girlfriend Linda and I moved to San Antonio in 2009 we left behind a small group of close friends in Dallas. To fill the social void, and a bit of her free time, Linda started a blog with the...
View ArticleBlog plagiarism
I am a busy person. I don’t manage my time as well as I could and when I leave work, I leave work behind. I love my family and when I am with them they are Number One. So, writing a blog is a wrench in...
View Article10 Tips for Brands and PR Pros Working with Bloggers
I have been working in public relations, marketing, and communication for over 16 years. I have also been a blogger for over seven years. In that time I have been privileged to witness the social media...
View ArticleHow to Become a Brand Storyteller
An important role of any PR pro is to serve as a brand storyteller to their clients – to help build, shape and perfect their public voice. Building a strong voice for your client takes practice and you...
View ArticlePR Lessons from the Celebrity Hacking of 2014
If you haven’t been living in a hole this past week, then you’re aware of the latest scandalous celebrity photo leak – therein lies a valuable PR lesson. Unseemly photos of A-list celebrities,...
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